Пятигорский государственный университет
ISSN 2220-7317
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Issue 5. Volume I. Spring 2015
Module 1. Communicative aspects of mass media genre.

Assessment communication specificity in the political discourse.

Olga I. Vorobieva

(Russia, Northern (Arctic) Federal University named after M.V. Lomonosov, Arkhangelsk)

Module 2. Political aspects of mass media.


To politically correct rhetoric issues.

Nadezhda L. Greidina

(Russia, Pyatigorsk State Linguistic University)

Module 3. Methodological problems of mass media genre.


Speech genre modelling experience.

Tatyana Y. Vodovatova

(Russia, International Market Institute, Samara)

Module 4. Psychological aspects of mass media.

Argumentative speech impact in mass media as a means of man’s inner world influence.

Edward I. Glinchevsky

(Russia, Moscow State University named after M.V. Lomonosov)

Module 5. Advertising problems of mass media.

Phraseologism in advertisement: expressiveness or disorientation?

Arina G. Zhukova

Galina M. Mandrikova

(Russia, Novosibirsk State Technical University)

Module 6. National and cultural, intercultural, subcultural and culturological mass media genre analysis.


Category of definiteness / indefiniteness in German press language and its genre specificity.

Inna M. Katsitadze

(Russia, Southern Federal University)

Module 7. Pragmatic issues of mass media.


Television and the Olympics: How the United Sates, the Soviet Union, and the International Olympic Committee sought to use television money during the Cold War.

Anthony Moretti

(USA, Point Park University, Pittsburgh)

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