Пятигорский государственный университет
ISSN 2220-7317
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Issue 7. Volume I. Spring 2017
Module 1. Communicative aspects of mass media genre.

Proper name graphic actualization in mass media texts.

Patimat A. Lekova

(Russia, Dagestan State University)

Module 2. Political aspects of mass media.

Social constituent of a politician’s image

(based on the retrospective analysis material of a western mass media article).

Oksana A. Maletina

(Russia, Volgograd State University)

Module 3. Methodological problems of mass media genre.

Wittgenstein’s “forms of life and cultures”, or reinterpreting global communication.

Roy Schwartzman

(USA, University of North Carolina, Greensboro)

Module 4. Psychological aspects of mass media.

Factoids as sociocultural phenomena of mass media and social reality.

Marina I. Shwarts

(Russia, Krasnodar State University of Culture and Arts)

Module 5. Advertizing problems of mass media.

Lexical units antonymy as a means of addressee influence realization within the context of advertizing sentences of instructive character in English.

Elena Y. Voyakina

(Russia, Derzhavin State University, Tambov)

Module 6. National and cultural, intercultural, subcultural and culturological mass media genre analysis.

Virtual communication specificity: intercultural aspect.

Natalia K. Ivanova

(Russia, Ivanovo State University of Chemistry and Technology)

Module 7. Pragmatic issues of mass media.

Pragmatic intensifiers of newspaper heading

(based on the material of perestroika and post-perestroika mass media).

Fatima A. Kuek

(Russia, Adyge State University)

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