Пятигорский государственный университет
ISSN 2220-7317
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Issue 5. Volume II. Spring 2015
Module 1. Communicative aspects of mass media genre.

Specificity of television discourse.

Svetlana A. Gerasimova

(Russia, The Russian Presidential Academy of National Economy and Public Administration, North-West Institute of Management (St. Petersburg))

Module 2. Political aspects of mass media.

Richard M. Nixon’s Cold War rhetoric, crisis definitions, and the hidden motive of the 1972 presidential election.

Maureen C. Minielli

(USA, The City University of New York, New York)

Michael D. Hazen

(USA, Wake Forest University, Winston-Salem)

Module 3. Methodological problems of mass media genre.

Values as meaning formation factor.

Natalya A. Sidorova

(Russia, Military University of the Ministry of Defence of the Russian Federation, Moscow)

Module 4. Psychological aspects of mass media.


Communication in culture from the point of view of cultural genes and personality type.

Victoria V. Ryabukhina

(USA, Adam Smith University, New York)

Module 5. Advertising problems of mass media.

Forms of book indirect advertising in the Internet.

Irina V. Yarova

(Russia, Volgograd State University, Volzhsky Humanitarian University)

Module 6. National and cultural, intercultural, subcultural and culturological mass media genre analysis.

To the issue of interethnic communication problems solution.

Valentina I. Statsenko

Raisa N. Nemkova

(Russia, Krasnodar State University of Culture and Arts)

Module 7. Pragmatic issues of mass media.


To language culture in standard-legal terms.

Vladimir I. Annushkin

(Russia, Pushkin State Russian Language Institute, Moscow)

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