Module 1. Political aspects of mass media genre.
Media image of the Russian politician in global mass media.
Oksana A. Maletina
Elvira R. Volkova
(Russia, Volgograd State University)
Module 2. Communicative aspects of mass media products.
Communicative mimicry or advertising masquerade (based on English-language women’s magazines advertisement).
Yelena Y. Koltisheva
(Russia, Yaroslavl State Pedagogical University named after K.D.Ushinsky)
Module 3. Philosophic problems of mass media genre.
Specificity of popular media culture discourse in mass communication structure.
Oksana V. Shiryaeva
(Russia, Southern Federal University)
Module 4. Methodological problems of mass media.
Metaphor manipulatory use in formation Russia image process in global mass media.
Ann V. Kobtseva
(Russia, Moscow State Linguistic University)
Module 5. Law issues and mass media.
Media Scandals: How Political Scandals Arise.
(Great Britain, Cambridge University)
Module 6. Intercultural, subcultural and culturological mass media product analysis.
Mass media implications with U.S. military policy in Iraq and subsequent cross-cultural communication failures.
(USA, Ohio Dominican University)
Module 7. Pragmatic issues of mass media.
Attracting attention strategy realization in English newspapers announcement headings.
Natalia V. Burenina
(Russia, Ogarev Mordovia State University)