Module 1. Political aspects of mass media genre.

Image of the USA and Donald Trump in Russian information space

(based on American and Russian linguocultures)

Module 2. Rhetorical aspects of mass media.

Rhetoric functions of reflexives in Russian and British information and analytical programmes

Module 3. Methodological problems of mass media genre.

Cognitive images of subject area text «cultural values» in mass media sphere

Module 4. Linguistic aspects of mass media.

Communicative and linguоcultural approach to the translatability problem in media texts

Module 5. Psychological problems of mass media.

Psychological image of politician in Western media discourse

(the beginning of the 2000-s)

Module 6. National and cultural, intercultural, subcultural and culturological mass media genre analysis.

Value orientations of informal subcultural groups through the media approach

Module 7. Pragmatic issues of mass media.

THE RHETORIC OF SUCCESS (MASTER ARGUMENTS OF WESTERN CULTURE)